The rules of blogging have changed for our brave new web and Eric Kintz has some good advice.
Why blog frequency does not matter anymore
#1 Traffic is generated by participating in the community; not daily posting
#2 Traffic is irrelevant to your blog’s success anyway
#3 Loyal readers coming back daily to check your posts is so Web 1.0
#4 Frequent posting is actually starting to have a negative impact on loyalty
#5 Frequent posting keeps key senior executives and thought leaders out of the blogosphere
#6 Frequent posting drives poor content quality
#7 Frequent posting threatens the credibility of the blogosphere
#8 Frequent posting will push corporate bloggers into the hands of PR agencies
#9 Frequent posting creates the equivalent of a blogging landfill
#10 I love my family too much
Number 5 is an interesting one.Executives dont have time to plow through the material. An email-and-blog approach makes sense here. I am looking into Zoodoka 2.0 as a blog to email solution. It can automatically send your blog RSS feed as email and also put your blog posts into a newsletter if thats what you want. What it offers over other programs is real time reporting on who is opening up your emails and how they responded. I think i will give it a whirl over the next month to see if it is WORTHY. Kudos to the Aussies who created it. HT: Johannes
