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June 04, 2008

Obama and the web

People are saying the internet won it for Obama, the first "search engine President". Hilary spent $67,000 on google ads and Obama spent a million. Its seems the web made a big difference. Interesting . . .

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Comments

It's one of those things where something like being nominated as a presidential candidate is never going to be down to just one thing. His recognition of the internet and - in particular - social networking, was definitely a big factor. Galvanizing over 1.5 million people to make donations - mostly over the internet - is huge!

You might be interested in a couple of short posts I did semi-related to this last month:

http://www.samradford.org/2008/05/15/a-new-kind-of-leadership/
http://www.samradford.org/2008/05/16/a-new-kind-of-model/

These were based on a fascinating article in The Atlantic.com about 'How Silicon Valley made Barack Obama this year's hottest start-up'.

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