BBC Spams Wikipedia?

Link: Boing Boing: BB punks Wikipedia in marketing ploy?.

BB punks Wikipedia in marketing ploy? The BBC is accused of (ab)using collaborative reference site Wikipedia in a viral marketing campaign for an online alternate reality game. Boing Boing reader Chris says,

    I'm a big fan of the BBC and public broadcasting in general, but I think they've crossed a line here. This is a Wikipedia entry for a made-up pop star that's being used as part of some kind of viral marketing for one of their "new media opportunities". It pisses me off that an organisation paid for by the British public and supposedly working to a charter to provide quality entertainment feels justified in spamming up a genuinely useful internet resource in the name of PR.

Some questions: did someone acting on behalf of the BBC really create the entry? What will happen to the entry, if it is indeed a bogus publicity entry? How often does this sort of thing happen?