“Google [the almighty search engine] relies mostly on two criteria: The number of sites that link to yours and, to a lesser degree, the content of your page as it relates to the keywords selected. (For example, the number of times the words appear on that page).” Greg Boser, Google hacker
A simple formula can be manipulated and a post by Wired this morning talks about a guy that hacks Google for a living and his company called WebGuerilla. As for me, I am not smart enough to spell “WebGuerilla” without looking it up and I have never even registered on a search engine, nor taken any steps to rise above the lowly rank assigned to me by the blogsophere. I refuse requests from people who offer to “increase my rating”. I guess you could call me a Cyber-Calvinist.