666: You Do The Math
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Blogging Advice in the Wild Wild Web 2.0

The rules of blogging have changed for our brave new web and Eric Kintz has some good advice.
Why blog frequency does not matter anymore

#1 Traffic is generated by participating in the community; not daily posting
#2  Traffic is irrelevant to your blog’s success anyway
#3 Loyal readers coming back daily to check your posts is so Web 1.0
#4 Frequent posting is actually starting to have a negative impact on loyalty
#5 Frequent posting keeps key senior executives and thought leaders out of the blogosphere
#6 Frequent posting drives poor content quality
#7 Frequent posting threatens the credibility of the blogosphere
#8 Frequent posting will push corporate bloggers into the hands of PR agencies
#9 Frequent posting creates the equivalent of a blogging landfill
#10 I love my family too much


Number 5 is an interesting one.Executives dont have time to plow through the material. An email-and-blog approach makes sense here. I am looking into Zoodoka 2.0 as a blog to email solution. It can automatically send your blog RSS feed as email and also put your blog posts into a newsletter if thats what you want. What it offers over other programs is real time reporting on who is opening up your emails and how they responded. I think i will give it a whirl over the next month to see if it is WORTHY. Kudos to the Aussies who created it. HT: Johannes

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