Elizabeth beat out 1500 applicants to receive the Echoing Green award for her Big Idea . . .which was . . . to tackle the problem of young girls missing school in Africa because they were menstrating.
Her solution involved "amplifying girls' and women's economic potential by launching female-run franchises that manufacture and distribute low priced, high-quality, environmentally-friendly sanitary pads." Her idea became a reality and its called Sustainable Health Development (SHE)
She is talking now, here at The Feast, about her social enterprise and noting that words like "menstration" and "sanitary pads" make guys feel uncomfortable [not me!!] so she is helping us all "shake it out" by having us shout out the words. Hey . . . I can do that right here on the blog. MENSTRATION!!!! SANITARY PADS!!! There you go. Not too hard at all.
Challenge: Do your homework before you pitch your idea. Elizabeth did and it worked. And her enterprise is working also. Check it out on Facebook and the current campign
Trivia: Mum.org is the official Home of the Menstrual Museum
BTW: This is the first post on TallSkinnyKiwi that has used the tag "menstration" and will probably be the only one. Period. I mean full stop.